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Supposedly you are a car importer who are about to introduce an affordable electric car to Indonesian market. In order to find the right electric
Supposedly you are a car importer who are about to introduce an affordable electric car to Indonesian market. In order to find the right electric car for Indonesian market, you are considering a multi criteria decision making approach to project the events following your car introduction. There will be three events, namely Smashing success, Success, and Failure for the car you introduce.
- For a car you introduce, how do you estimate the probability for each event (Smashing success, Success or Failure) using the analytic hierarchy process (AHP)? Draw the decision hierarchy and explain. (Hint: you might consider at least three criteria and sub-criteria, if any, that make an electric car successful in the domestic market; you dont need to perform pairwise comparison to get the solution)
- Based on the decision hierarchy above, how many pairwise comparison do you need to perform?
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