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Supposeonehasjustopenedhislaw practiceinatownwherehedoes notknowmanypeople.Inwhichofthefollowingwaysmayhe seektobuildhisclientele? May he join a social club for the sole purpose of meeting new people and luring them as clients? May he

  1. Supposeonehasjustopenedhislaw practiceinatownwherehedoes notknowmanypeople.Inwhichofthefollowingwaysmayhe seektobuildhisclientele?
  • May he join a social club for the sole purpose of meeting new people and luring them as clients?
  • May he call on other lawyers at their offices and let them know that he is willing to take on work that they are too busy to handle?
  • May he volunteer to give a seminar on estate planning for the local chapter of Young Businesswomen of America, hoping to get legal business from some of those who attend?
  • May he list his name with the local court as a person who is willing to take court-appointed cases? May he contribute to the reelection campaign fund of a local judge, hoping to secure good court appointments from the judge?
  • May he list his name with the lawyer referral service run by the local bar association? How does such a lawyer referral service operate?
  • May he place advertisements for his services? In what media? What restrictions are there on the content of his advertising?
  • May he publish a brochure that describes his law practice, states the kinds of matters he handle, and provides a schedule of the fees he charge for a variety of routine legal services? May he put the same information on a website? May he use www.winbig.com as his site address?
  • May he advertise himself as a "Super Lawyer" or "Best Lawyer" when he has been included in a "Super Lawyer" poll for a magazine advertising supplement or in "Best Lawyers in America"?

2. Charlie is a personal injury lawyer working as a solo practitioner. Times are hard and business is slow. Charlie needs more work soon or he won't be able to pay his mortgage, but he doesn't want to get into ethical trouble. Charlie remembers from his law school ethics class that he isn't supposed to engage in in-person solicitation, but he doesn't recall much else.

  • May Charlie hand out his business card at an accident scene so long as he doesn't say anything?
  • May Charlie ask his brother-in-law, who is chiropractor, to steer potential personal injury clients his exchange for a referral fee? May Charlie pay someone to stop by the local courthouse, the county jail, and the local hospital several times a day looking for anyone who might need legal assistance and offering Charlie's business card?

3. Do the lawyer advertising rules expressly mention social media?

4. Should lawyer advertising rules potentially apply to an individual's postings on Facebook, Twitter, or other social media?

Referrence:Schwartz,Wydick,Perschbacher,&Bassett,Chapter4.

ABAModelRules7.1through7.3,7.6,and8.4(a).

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