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SupRoc has just developed a new product, decorative rock, to be marketed primarily to consumers. It will pass through a traditional distribution channel on its
SupRoc has just developed a new product, decorative rock, to be marketed primarily to consumers. It will pass through a traditional distribution channel on its way to the consumer. You have recommended the company use mark-up pricing for this new product. If SupRoc charges $45 in the first transaction in the channel, and has a 30% markup in the second transaction and a 35% markup in the third transaction, how much will the distributor pay? How much will the consumer pay?
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