Surely your parents taught you the importance of good manners! But because we live in such a fast-paced world and because we seem to have deadlines roaring at us so often, many people are in too much of a hurry or they want to bulldoze their ideas through.

As a strategic communicator, you have to work with anxious and hurried clientsand team memberswho all want to be valued and heard. In an article titled https://adage.com/article/best-practices/ps-qs-selling-great-work/307095

Danielle Trivisonno Hawley writes that "we creatives all too often forget this is a business built on relationships, not just ideas."

Please read her article, which you will find in AdAge, via 4A's Smart Brief. She gives a list of tips to follow. After reading the article, come up with at least three more tips or ideas of your own, and explain why they are important for not only better serving clients but also serving as a better creative team member.