Question
Suri is the marketing director for a university's MBA offerings, and she is considering launching a new marketing communications program. Suri is currently defining her
Suri is the marketing director for a university's MBA offerings, and she is considering launching a new marketing communications program. Suri is currently defining her objectives for different forms of communication across the customer decision journey, including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Please help Suri understand marketing communications goals at each of the five stages and provide examples of marketing communications specifically for an MBA program that would address those goals.
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