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Surj has just inherited his small family farm. He is new to the business and knows little about finding customers for the cattle as well
Surj has just inherited his small family farm. He is new to the business and knows little about finding customers for the cattle as well as the wheat grown on the farm. What functions does he need channel members to perform for him as he moves his product from the farm to his customer?
a logistical only
b logistical and transactional
c logistical transactional, and facilitating
d facilitating
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