Susan Feinman is publisher of The Chronicle Gazette, a leading newspaper in a major metropolitan area. Her paper has a paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work. Susan's big problem is that there has been a steady decline in subscriptions to the newspaper. In the past eight years, subscriptions have fallen by a total of 35%. Because subscriptions have fallen, advertising revenue has also dropped - by 28%. Susan knows that declining subscriptions and revenues are affecting the entire publishing industry. Even the great newspapers - such as the New York Times and Wall Street Journal - are facing subscription losses. The principal cause of The Chronicle Gazette's problems is the rise of the Internet. With the Internet, people have access to an endless source of news stories - for free! A regular feature of Internet sites like Yahoo, MSNBC, Hotmail and CNN News is up-to-the-minute news accounts, often accompanied by video treatments of hot topics. When major stories break - such as the London terrorist bombings or the Sichuan earthquake - detailed accounts begin appearing on Wikipedia almost immediately, and videos show up on Youtube. Furthermore, by Googling topics, readers can explore interesting stories to whatever depth they desire. Susan is worried that her newspaper will become the 21 s century equivalent of buggy whip manufacturers. After several meetings with The Chronicle Gazette's Executive Committee, Susan decides to hire a consultant to work through the strategic implications of the changing business environment. Hopefully, by looking at the problem from 40,000 feet, she and her managers can develop a better idea of the challenges the newspaper faces. Once these challenges - and their sources - are understood, the newspaper can develop strategies to deal with them. You have been hired as the consultant. Your job is to put together a consulting report of 10-15 pages (typed single spaced with 12 point font). The report's goal s to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. You also need to propose strategies the newspaper can investigate to survive in the new business environment. Structure your presentation so that it can be used by Susan's team as a roadmap to putting together a detailed strategic plan