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Susan Wong needs to decide whether to start a campaign against deforestation in Indonesia. Though her research team has provided substantial information on the high

Susan Wong needs to decide whether to start a campaign against deforestation in Indonesia. Though her research team has provided substantial information on the high feasibility of the project, Susan does not go ahead with the project. If Susan made her decision by drawing unconscious references from several different experiences in the past, what decision-making approach is adopted? What are the pros and cons of such an approach?

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