Sustainable Brands

Building a brand that lasts over time can be achieved by following a few simple steps. Read Jankowski and Roll for guidance on this, and then complete the tasks that follow:

Jankowski, P. (2015, January 22). 5 critical steps to build a sustainable brand.Forbes.

https://www.forbes.com/sites/pauljankowski/2015/01/22/5-critical-steps-to-build-a-sustainablebrand/#366d571c1bd0 (accessed 22 June 2021).

Roll, M. (2016, February 23). How to become a "sustainable" brand.Insead.https://knowledge.insead.edu/blog/inseadblog/how-to-become-a-sustainable-brand-4538 (accessed 22 June 2021).

Tasks

1. Critically assess the sustainability of the Nandos brand by applying Jankowski's five critical steps.

2. Critically discuss the changes you must make to become a sustainable brand.