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Swatch (the Swiss watch company) created watches that were less pieces of jewlery and more playful fashion accessories. They were affordable and designed to encourage

Swatch (the Swiss watch company) created watches that were less pieces of jewlery and more playful fashion accessories. They were affordable and designed to encourage impulse buying. What technique is Swatch using in doing so, how does this fit with the Industy life cycle stage for watches and what is It intended to accomplish?
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