Swimco Swimco is a beach- and resort-wear retailer based in Calgary, Alberta, with operations in 22 retail stores across Western Canada. In recent years, it launched its web store. It believes that everyone deserves to feel good in a swimsuit. Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy. To achieve this strategy, the product is a unique mixandmatch swimsuit design that gives customers the ability to create a swimsuit that fits perfectly. The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service. 21. Refer to Scenario: Swimco. Which of Porter's competitive business strategies is Swimco applying? a. low-cost provider b. broad differentiation C- market niche with lower cost d. market niche with differentiation