Switching from a business-to-consumer model to a business-to-business model would have a lot of moving parts. Our simulation is selling fully-built road and mountain bikes for casual and serious bike riders (consumers). Switching to a B2C model would involve finding new markets and new businesses to market to. Some examples that come to mind are:

Selling to outdoor recreation departments at high schools and universities who may need bikes to lend to students for outdoor adventures. This may also include repair and refurbishment services.

Expanding our inventory to include more parts and repair services and not just fully-built bikes

Moving away from brick-and-mortar storefronts to more of an online presence

Our promotional efforts to enhance relationship marketing would be adjusted to appeal to a new intended audience. While right now we are focused on the highest-performance and elite aspects of our bikes, if we were looking to market to something like an outdoor recreation department, we might focus our marketing around durability and dependability instead. Additionally, rather than selling one bike at a time, we would focus more on bulk sales and ways to secure the chance to stay involved with repairs and replacement parts (Kerin & Hartley, 2022). While we would value repeat customers and word-of-mouth promotions from customers as a B2C company, building and maintaining strong customer relationships would be critical if shifting to a B2B model so that we can keep selling in bulk, consistently sell to, and secure more business sales from good recommendations in a B2B model. Conscious Capitalism is relevant no matter the business environment - so yes, it is relevant in a B2B model. Valuing customers and relationships, and ensuring ethical standards are still important and foundational in a B2B model. Additionally, the ripple effect of positive business practices may be even further reaching in a B2B model compared to a B2C model.

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