SWOT Analysis is a high level observation of a proposed new company

SWOT can be anything from Manufacturing Process, Technical Capability, Business Set$-$up$,$ Supply Chain Readiness.

Act as NPI Buyer was tasked by Management to provide SWOT analysis for following new company Rei Promax to be qualified become AVL of Contract Manufacturer company as approved supplier list.

Required at least provide $4$ point or more $6$ points observations at each SWOT areas for presentation in PowerPoint format

$1)$ Strength

$2)$ Opportunities

$3)$ Weakness

$4)$ Threats

Recommendations $(3$ to $5$ points$)$

Conclusions

Data provided as follows;

Business

How much is the company revenue?

FY $2022-$ US$17\mathrm{.}0$ million

Is the company a holding company or partnership?

Is a partnership where Chasen Holding Limited owned $55\%.$ Chasen revenue is S$$165$ million for last financial year.

Do you have global presence?

Yes... Promax has a $100\%$ own subsidiary in China. But our group has global presence in India, USA, Vietnam, Malaysia and Thailand

What is the core business of the company?

Our Principal Activities: $1.$ Customized Precision Engineering CNC Machining $2$ Electro$-$Mechanical Assembly $3$ Defence Ordance $4$ Build & Design for ST Engineering and Ferrero.Rocher Singapore. We are in the high fix lower volume business for the past $12$ years. $"$

How does the organization looks like?

A vertical organizational chart has a clear chain of command with a small group of leaders at the top.

What is the $\%$ size of business for Semicon segment?

$30\%$ of our total business

How many is your manpower strength.

$35$ workers

What is the company$$s future business plan?

To grow and expand business in the semiconductor business because of the global growth in AI business for the next $5$ years

What is the nature of business? High mix low volume? Or High Volume?

We are in the high mix low volume business for last $12$ years.

Would the company interested to do High Mix Low Volume?

Yes.... I supposed it is our business activities for many years already.

Supply Chain

How does your supplier based looks like? Regional? Local?

$95\%$ local supplier and $5\%$ from US and Europe.

How do you qualify suppliers? What are the criteria?

We have a in house quality manual to quality a suppliers

How do you measure your supplier$$s OTD? What $\%?$

We buy urgent material from worldwide online purchase suppliers. We never measure supplier OTD because we needed material in a short time $,$ therefore we have reliable supply from Singapore and worldwide online suppliers.

How does your material handling process $($from receiving to issuing to production$)?$

Normally all material will go through our incoming inspection prior to production usages.

Do you have a close loop RMA process?

Yes. Every part has a travelling process chart.

Do you follow FIFO?

Yes. By colour code.

How do you handle materials with shelf life and chemicals?

We don$$t keep raw material and chemicals, we buy to our need and finish it base on customer order

Technical

What are the company$$s capability?

We always keep at $85\%$ for $5\mathrm{.}5$ working days. If hit at $90\%,$ we will buy new machines to cater new order.

How many engineers does the company have?

$1$ manufacturing engineers and $2$ QA engineers.

How many equipment$/$machines the company have?

Please see our equipment list and QC equipment list. $15$ machines and $16$ type QC equipment list

How does the company controls the quality.

We are certified AS$9100$:$2016,$ therefore using the certified procedure.

How does the production process flow looks like?

For new parts, NPI procedure is used to identify the production method and complex parts, production control plan is implement for tight dimension tolerances. Travelling process card is used.

Does the company have a change management close loop process?

Yes. Is it handle by our Doc Control department.

How does the company control IP$?$

All employees are to sign a non disclosure letter to protect customer IP$.$

What are the company$$s target in terms of

Yield$-98\%$

OTD$-95\%$

Quality$-$Below $2\%$ of our total delivery components