SWOT analysis reveals whether a company has competitively stronger resources and capabilities than its closest rivals. is a tool for gauging how well a company's strategy is matched to industry key success factors and for benchmarking the cost- effectiveness of its value chain. O is a potent analytical tool for identifying the reasons why a company's strategy is or is not working very well and whether it has dynamic and competitively valuable capabilities. is a simple and powerful tool for assessing a company's overall situation--specifically, its competitively important internal strengths and weaknesses, its market opportunities, and the external threats to its future well-being. is a reliable way to identify the drivers of a company's profitability.