SWOT and PEST analyses Outline all the internal and external factors that can affect the implementation of the marketing plan. The section will deal with any doubts the reader might have over whether or not the plan can be implemented successfully by ensuring that such issues are incorporated in the plan. Marketing objectives Discuss marketing objectives and in relation to overall business objectives. Marketing Mix Strategies Discuss marketing strategies including: Product Strategy Pricing Strategy Distribution (place) Strategy Communication (promotional) Strategy Explain the rationale for the proposed strategies. Budget and projected profit and loss Discuss marketing budget and anticipated returns as a result of implementing the marketing strategy. Implementation time frame Discuss marketing tactics, including implementing each aspect of the marketing variables to achieve the objectives. Explain the rationale for the proposed tactics. Marketing performance Explain the approach to measuring performance including details of marketing metrics