SWOTT Analysis Strengths :Explain the internal strengths that we can call on to be successful Weaknesses: Explain the internal problems that will limit success and must either be corrected or neutralized Opportunities: Explain those things external to the organization that can contribute to the success of the project Threats: Explain the things that will threaten the success of the project Trends: Explain the trends that can have either a positive or negative impact on the plan ?

Downtown traffic can be a major issue in many cities. The high volume of cars, buses, and taxis, as well as the narrow streets and heavy pedestrian traffic, can make it difficult to navigate the area. This can lead to long commutes, delayed travel times, and increased stress for drivers. With a large concentration of businesses, government buildings, and residential buildings, there are many people coming in and out of the area daily. This can lead to heavy traffic during peak hours, such as rush hour in the morning and evening. Many downtown areas have limited space for parking, and the high demand for parking spots can lead to congestion as drivers search for a place to park. This can also contribute to increased traffic as drivers circle the block looking for a parking spot.

One reason why people like renting bikes in the downtown area is that it is a convenient and efficient way to get around the city. Motorized bikes are often faster than cars in heavy traffic and can easily navigate through narrow streets and crowded sidewalks. They also take the physical burden off compared to a regular pedal bike. This makes them a great option for running errands, getting to work or school, or exploring the city.

Our Mission:

"To provide exceptional service that you can depend on, making city travel life simpler, convenient and accessible."

At City Wheels, our mission is to provide an affordable, reliable, safe, and convenient transportation option for individuals living in the downtown core. We want to lead a passionate and growing movement that provides motorized bike rentals throughout major cities, aiming to save time on traffic and make people's day to day tasks, whether it be work, school or running errands much smoother.

About Us:

Our company began its life from our university marketing class where we dreamed of owning our own business someday. After years of research to understand our consumer base, their wants and needs, we formed City Wheels.

We are here for you to provide a remarkable service from place to place around downtown cities. We are here for you to provide better, faster, and more convenient means of transport for work, school, or running errands. Our company values and ethics were formed on the foundation of integrity, treating others how we want to be treated, with dignity and respect. We believe in a culture of inclusivity and embody these principles with a customer-first approach to our service. We are dedicated to helping clients meet their day-to-day needs for the busy professional and increasing congestion within mainstream cities. Our culture enables us to bring our best each day and do magnificent work for clients in this traffic. To innovate at scale to further our mission.

Our Services:

City Wheels: Leave traffic behind and spend more time doing the things you enjoy. Our mobile app provides the convenience of fast, reliable, and contactless rental services right from your mobile phone. You'll have peace of mind knowing you can avoid paying parking fees and ease of bike returns with our conveniently located drop off stations.

Rental Options:

Full Day Rental (up to 10 hours)

Full Day Weekly Rental (5 days a week, up to 10 hours per day)

Full Week Monthly Rentals (5 days a week, up to 10 hours per day)

Half Day Rental (up to 5 hours)

Options to buy: Enjoy the convenience of a traffic free lifestyle? With City Wheels we offer you the option to own one of the motorized bikes. The benefit to being one of our loyal customers, is your member ID provides you with an automatic 15% discount on any model we offer. Through our partnerships with various manufacturers, you can choose to own your very own motorized bike for continuous reliable transportation.

Rewards Program: It's easy! Earn points for renting. You earn 1 point for every full day weekly rental. That's right, we will award 1 point for each week. Earn 10 points and the next full day rental is on us.

Mobile Support: Stuck? Forget how to use the bike? No problem, we'll take care of you. With our convenient only chat function, we can provide you with trouble shooting support 24/7.

Return your Wheels: With more than 12 conveniently located drop off stations across the city, returns are as simple as 1-2-3. Simply scan the bar code from your mobile app that lets us know you have checked in your bike. The machine will open one of the bike slots for you to slide your wheels right in. That's it!

What is our product or service? - Chaitanya A

City Wheels is a motorized bike rental service that provides people with convenient, affordable, and environmentally friendly transportation in downtown areas across Canada. We rent bikes to people in downtown areas of major cities across Canada with flexible rental periods from hours to days. We offer a wide range of bike styles for different rides and conditions - from electric pedal assist e-bikes to lightweight carbon road bikes, to cargo bikes and kid trailers. We are a Canadian company, and we are proud to be able to offer our customers the best prices in town. All of our bikes are brand new and fully equipped with everything you need for your ride. We also provide locks, helmets, a map of the city, water bottle cage etc. Our bikes are safe and reliable, with 24/7 support. By renting a bike from City Wheels you will have access to a bike when you need it, so there is no need to worry about storage or maintenance. We provide high-quality bikes and accessories, and we offer a range of bike-rental services to meet the needs of people who want a fun and convenient way to get around. Our rental locations are conveniently located close to public transit, major attractions and many city neighborhoods. Our fleet includes the latest models of bikes, including electric pedal assist e-bikes and a selection of cargo bikes. We offer convenient drop-off locations in the downtown areas of major cities across Canada, including Toronto, Calgary and Vancouver. Our goal is to provide people with an environmentally friendly way to get around cities and enjoy the best ride possible.

Who is our target market? - Nicole

We will use geographic segmentation with primary focus on major cities and downtown cores. Demographic and psychographic segmentations will be broad however will include all working age groups up to the busy under 40's crowd who enjoy an active lifestyle. We understand the benefits to our consumers living in the downtown core that they want to get where they are going quickly, and they want to enjoy more time for a social life. Lower to mid income levels due to the affordability of renting a bike over renting a car, owning a car, and adding parking to demographics who fit an active lifestyle and have full time jobs. Finally, we will leverage data analytics to obtain the total number of consumers who take public transit over driving to work by conducting controlled and convenient surveys within our target group and do a similar study with groups outside the target market to compare the marginal benefits of the two. This will help our board of directors and marketing team narrow down the primary target market. In summary, our target market will be working professionals living in areas of high traffic, have accessibility to marketing ads, high parking fees, and many gym facilities in the local area.

Why will customers choose our services over others offered? - Alyssa

Several factors would make City Wheels a strong competitor when considering the current transportation rental market. Firstly, our company offers a high level of convenience compared to similar rental services, as we have a vast number of drop-off and pick-up locations conveniently located around the city. Most of our sites are within steps from bus stops and subway stations, making the travelling process for customers commuting from out of the city even more convenient. City Wheels partners with the most reputable companies to ensure that we provide the best quality and safest products at a competitive price, lower than similar services. Additionally, our rewards program and vehicle purchasing options are unlike any other service currently on the market. Our easy-to-use app makes the rental process seamless and provides the most efficient and quality customer experience. Lastly, City Wheels will offer free weekend trial classes where you can learn from some of our experienced and knowledgeable staff members. Customers will leave knowing the ins and outs of our vehicles, which is guaranteed to leave them feeling even more comfortable and confident, allowing customers to make City Wheels a part of their daily travel plans. With all of these factors in mind and additional tools and technology being implemented as our business grows, it is clear that City Wheels has several benefits that would lead customers to choose our service over other similar services currently offered.

How will we market to our customers? - Lamile

Convenient! Better! Faster! It's our lifeblood. It runs through our veins. It is what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. Across downtown in real time. At the incredible speed of now. helping riders find a way to go from place to place.

When will marketing be done?

The marketing of our product will be done from the start-up phase of our company and continue on as we continue to grow and scale. Marketing is the key to bringing brand awareness, through social media posts, digital and physical ads and radio advertising. We will continue to identify what marketing strategies are working best and continue to use these as we gain more clients throughout the city.