Question
Sydney University is an Australian university that provides online education to students anywhere in Australia. It considers itself to be a leading provider of online
Sydney Universityis an Australian university that provides online education to students anywhere in Australia. It considers itself to be a leading provider of online education and research. Recently, its board of directors reviewed its key measures of strategic performance. Sydney University uses a balanced scorecard to map its performance against targets. The following table shows the measures that the board were reviewing.
Objectives Measures 2020 Results 2021 Results
Financial perspective
Financial sustainability Current Ratio > 1.1 1.1 1.0
Earnings growth of 5% p.a. $15.5 mil $13.6 mil
10% annual increase in enrolments 3,500 students 3,420 students
Student Perspective
Increase student Satisfaction rating 3.9 4.0
satisfaction remains > 4 (out of 5)
Improve student % students in full time employment 70% 72%
outcomes after graduating > 65%
Grade point average (GPA) > 4.5 4.1 4.2
Internal business
process perspective
Develop innovative 5% annual increase in the 25 27
courses number of unique courses
not offered by other universities
Reduce student Attrition falls by 5% each year 35% 36%
attrition
Reduce student Student complaints fall by 5% 120 115
complaints each year
Learning and growth
Perspective
Improve staff Staff professional development 5,500 6,000
capabilities hours to increase by 5%
each year
Increase staff safety At least 95% of staff complete 97% 98%
Awareness annual safety training requirements
Part a) Evaluate and report on what Sydney University's board discovered when they reviewed this performance report. Include your assessment of whether this report is adequate for assessing the performance of a university.
Part b) Suggest at least one additional measure for each of the four perspectives and justify your choice.
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