Syle Text Box .21 FOR NOT USING CORRECT NOTATION. Note the general reminders posted on Bb under "Assignments" including academie integrity notice. This is an individual assignment. Any evidence of working in groups or receiving outside assistance in any form (that ineludes the Learning Center) will be dealt with through the University's Academic Integrity Poliey which is posted on Bb in the Syllabus folder. Please don't put yourself in a risky situation. 2- 10 points, question 3 20. Masimum.paints is 42 including two bonus points. This Question 1 12 points question 2 10 points, question 3 - 20. Masimum points assignment is worth 10% of your course grade. Your earned total points will be divided by 40 to determine your course grade out of 10. 1. Hockley Brewing has produced a new craft lager beer. The market for craft beer is about S21 million per year and the average retail price across all craft beer producers is $2.65. The following information applies to Hockley's new lager beer Factory production costs Beer ingredients Packaging Advertising and promotion Channel listing foes Hockley's wholesale price to retailers (Hockley's) manufacturer's suggested retail price$2.55/ can S1.05 can S0.33/ car S0.28 can $50,000 $16.750 $2.27/can a What is Hockley's unit contribution (measured in S per can) and contribution margin (masured in percentage)? b. What is the break-even point in cans? in dollars? c.What will Hockley's net profit be if 100,000 cans of the new lager are sold? d. What is the necessary sales volume in cans to achieve a $250,000 (target) profit? e. What will Hockley's market share of eraft beer be if they sell 100,000 cans? f Calculate the price elasticity of demand if they raise the MSRP from $2.55 to $2.75 and demand falls from 100,000 cans to 95,000 cans. Is this product price clastic or inelastic? Print Layout View Sec 1 Pages: 1 of 3 Words: 270 of 10096 19036