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T 4 . 1 Kinsale Ltd . Kinsale Ltd . manufactures a single product that is marketed in three grades of finish - Presentation, De

T4.1 Kinsale Ltd.
Kinsale Ltd. manufactures a single product that is marketed in three grades of finish -
Presentation, De Luxe and Standard. The variable cost of the basic unit is 6 and the cost of
finishing and packing is as follows:
The Selling prices are:
The marketing manager has estimated demand in units for the year 204 as follows:
The production manager has estimated the production capacity of the factory at 150,000 units
per annum.
Fixed costs have been estimated at 100,000 for the forthcoming year.
An enquiry has been received from a manufacturer, Green, who is considering using the basic
unit as a sub-assembly in his own product and, at an acceptable price, would be willing to
buy 30,000 units a year.
The company's pre-tax profit objective is 300,000 for 20x4.
REQUIREMENT
Calculate the lowest price that could be quoted for the supply of the 30,000 units to Green.
Comment upon any business policy matter you consider relevant in these circumstances.
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