t could be Spotify, Netflix, amazon prime, etc.

HOMEWORK (Individual) (Principles of Marketing) Please select a brand that you think is successful or you love the most (please explain why do you select that brand) and explain its marketing mix (4P) strategy in detail: Product: product line, product mix, product levels, product classification, product attributes, packaging, labeling. (If it's a service please consider services characteristics). -Price: explain your brand's pricing strategies (expand when the related chapters to be covered) -Promotion: explain your brand's communication process, objectives, promotion channels and promotion mix strategies. (expand when the related chapters covered). Place: explain your brand's distribution channels and intermediaries. (expand when the related chapters covered). PRESENTATION DEADLINE: 3rd week of January Notes: Use Microsoft Word, Times New Roman, font size 12 and 1,5 space. Page should be on a normal scale. You may use pictures but not too big and no more than the explanations