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2024
muskaan bedi 06/02/2411:04 PM
Question 1, Problem 3-1
HW Score: 52.08%,6.25 of 12
Part 1 of 3 points
Points: 0 of 1
Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,800 to $28,000. The marketing group estimates that this rebate will increase sales over the next year from 41,600 to 54,900 vehicles. Suppose Honda's profit margin with the rebate is $6,530 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.
The cost of the rebate will be $ million. (Round to one decimal place.)
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