t You have decided to leave your organization tomorrow, to set up your own business in competition with your large, out-of-date, slow-moving, bureaucratic former employer. t You have identified your organization's main weaknesses and vulnerabilities. Critically,

you have worked out how a combination of digitization technologies and social net- working tools could be used to undermine your organization's traditional business

model. Or, customers may have "after-market" needs that your organization is not fulfilling. t Describe your new business model. What digital tools and social media technologies

will you use to attract customers or clients from your previous employer to your busi- nessand perhaps from other organizations in the sector? How quickly can you set up

this business? What will it cost you to set up this business?