Table 1: KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .863 Approx. Chi-Square 164.098 Bartlett's Test of Df 132 Sphericity Sig. 000 Table 2: Communalities Initial Extraction X1 1.000 722 X2 1.000 452 X3 1.000 731 X4 1.000 945 X5 1.000 950 X6 1.000 .557 X7 1.000 914 X8 1.000 .869X9 1.000 799 X10 1.000 .777 K11 1.000 789 X12 1.000 K13 1.000 384 X14 1.000 657 X15 1.000 452 X16 1.000 699 Extraction Method: Principal Component Analysis. Table 3: Rotated Component Matrix Component 1 12 3 4 X1. Administrative staff show positive work attitude 0.850 towards students X2. When I have a problem, administrative staff shows a /0.809 sincere interest in solving it X3. Administrative staff communicates well with 0.776 .333 students X4. Academic staff deals with me in a caring and 0.663 courteous manner X5. Employees of the institution are polite 0.619 .455 X6. Academic staff is never too busy to respond to my 10.454 request for assistance X7 I would say that my institute provides superior 0.746 service X8 The quality of the institution's services is excellent 0.718 X9. When considering the price I pay for tuition, I 0.568 believe that my business school offers sufficient services X10. The institution runs excellent quality programmes 0.566 X11. Academic facilities are adequate and necessary 0.555 X12. The reputation of my business school influences 0.900 the value of my degreeX13 The image projected by my business school has an 0.886 influence on the value of my degree X14. I am happy when friends are in my classes --- 0.859 X15. I find courses more interesting when friends are in 0.775 my classes X16. Working in groups has a positive effect on the 0.447 value of my education m Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations