Table 1 shows Market Response {'1'} with onlyr one independent variable. Advertising Activity 0:} is said to follow ADBUDG model. The ADBUDG model is calibrated using Exoel Solver. The initial set-up is shown in Figure 3. a} State the suitable initial values for all parameters. {2 marks} b] is ADBUDG model suitable for this data? Why or Why not? (3 marks} 121 A B D E G H K L Sales X Y Yhat (Y-Yhat)42 TSS 1 Region a b C d 2 A 0 30 30.0 0.0 676 Initial Values B 33 35.5 6.3 529 C N 40 46.9 47.9 256 5 45 57.5 156.3 121 E A 50 65.2 231.0 36 F 5 62 70.4 71.3 36 G 6 68 74.0 36.0 144 H 72 76.5 19.9 256 10 8 75 78.2 10.4 361 11 L 9 85 79.5 30.3 841 12 56 613.7 609.3 3256 13 14 R^2 15 16