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Table 1 summarizes the sales in gallons of beer and dollars for Shannon's and its major competitors in the DFW area. Also contained in the
Table 1 summarizes the sales in gallons of beer and dollars for Shannon's and its major competitors in the DFW area. Also contained in the exhibit are estimates of total beer sales for 2014 in the counties comprising Shannon's relevant market area. These counties include Dallas, Denton, Tarrant, Collin, Wise, and Cook. Table 1. Sales Data for Four Craft Beer Brewers in the DFW Area. Total 6-County Sales Revolver Rahr & Son's Deep Ellum Peticola Shannon's Sales Barrels Sold 7,779 38,894 4,862 4,278 3,536 194,472 Gallons Sold 41,145 1,205,726 150,716 132,630 109.616 6,028,632 Ounces Sold 30,866,596 154,332.979 19,291,622 16,976,628 14.030,848 186,887,592 12 Oz. Cans 2.572,216 12,861,082 1,607,635 1,414,719 1,169,237 15,573,966 6-Packs 428.703 2,143,514 267,939 235,786 194,873 2,595,661 Price to Retailer 6-Pack $3.50 $3.55 $3.52 $3.48 $3.75 $3.56 Case $14.00 $14.20 $14.08 $13.92 $15.00 $14.24 Total $1,500,460 $7,609,473 $943,146 $820,537 $730.773 $9,240.553 Revenue Question 2 10 pts There are typically 31 gallons of beer in a standard barrel. What is Shannon's market share in gallons if it brews and sells 3,405 barrels in 2014? Express your answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79 Question 3 10 pts Assume that Shannon's brews and sells 3,410 barrels of beer in 2014. What will be Shannon's relative unit market share compared to its largest competitor in the DFW area? Express you answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79
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