Table 4: Gold Balls Configurations Conjoint Analysis output. Effect 1 0.56175 Std Err 0.03366 2 0.42966 0.03359 3 -0.38322 0.04097 t Ratio 16.68973 12.79133 -9.35267 Attribute Level 11 High-Flyer Pro, by Smith and Forester 1 2 Magnum Force, by Durango 4 -0.60820 0.04598 -13.22687 5 -0.48436 0.03013 -16.07724 6 0.12408 7 0.36028 0.02670 0.02605 4.64707 13.82881 8 0.69630 0.03323 20.95452 9 0.21622 0.03502 6.17338 10 -0.08455 0.03783 11 -0.82797 0.04816 -2.23478 -17.19241 13 Eclipse+, by Golfers, Inc. 14 Long Shot, by Performance Plus 21 Drives 5 yards farther than the average ball 2 2 Drives 10 yards farther than the average ball 2 3 Drives 15 yards farther than the average ball 3 1 $4.99 for package of 3 balls 32 $6.99 for package of 3 balls 33 $8.99 for package of 3 balls 34 $10.99 for package of 3 balls