Table is data for questions

The financial data for two jewelers are included in the Excel file (FinRatioAssign-Financials). Some basic information about these two companies is given below. Blue Nile Inc. is an online specialty retailer of fine jewelry. Blue Nile was founded in 1999 and today is the largest online retailer of diamonds. Blue Nile is based in Seattle Washington and competes with traditional jewelry stores such as Tiffany & Co., and online retailer stores such as James Allen and Angel City Jewelers. The key feature of being able to search through thousands of diamonds by carat weight, cut, clarity, color and other characteristics, is what attracts many customers to the website. Tiffany & Company (known colloquially as Tiffany or Tiffany's) is an American multinational luxury jewelry and specialty retailer, having headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style. Compare gross margin percentage, net profit margin, and i. asset turnover for the two retailers. Explain these differences from a marketing perspective (5 points)