Table Q3(a) shows the registration fees for Event A held on 15 April. Identify,with examples to illustrate,
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Question:
- Table Q3(a) shows the registration fees for Event A held on 15 April. Identify,with examples to illustrate, THREE (3)price strategies and ONE (1)placestrategyusedbytheevent.
Registeronline by31March | Registeronlineafter31March | Registeronsite oneventday | |
$ | $ | $ | |
RegularMember,the mainevent | 50 | 70 | 80 |
Studentmember,the mainevent | 25 | 35 | 45 |
Regularmember,back-of- housetour | 10 | 20 | - |
RegularMember,the mainevent withback-of-housetour | 55 | 85 | - |
TableQ3(a)
Q3b) Brands such as logistics company DHL and premium beer brand Heineken aremajor sponsorsoftheFormulaOne(F1)series.
i) DescribeTWO(2)motivationsthatpromptedthesebrandstosupporttheF1.
ii) The COVID-19 pandemic has resulted in the 2020 F1 series beingpostponed or canceled. Explain, using any ONE (1)of the motivationsmentioned inpart(b)(i)above,theresultingchallengefacedbytheeventowner tomaintainasuccessfulevent-sponsorrelationship.
Q3c) DescribeATL(Above-the-Line)andBTL(Below-the-Line)promotions.Provideanexampleofeach.
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