$\backslash$table$[[$Ritz$-$Carlton Service Value,$\backslash$table$[[$Perceived$],[$Quality$]]],[$I build strong relationships and create Ritz$-$Carlton guests for life.,$],[$I am always responsive to the expressed and unexpressed wishes and needs of$,],[$our guests.,$],[$I am empowered to create unique, memorable, and personal experiences for,$],[$our guests.,$]]$

In an interview published in Motor Trend $(2005),$ Dieter Zetsche, then the CEO of Daimler AG$,$ discussed the three reasons that quality is important to Daimler, maker of Mercedes Benz vehicles.

Select the word or phrase that best completes the following sentence about that interview.

Zetsche was clearly referring to when he said, $"$We are changing the mindset of our people to believe we are not satisfied anymore with 'good,$\text{'}$ that it always can be better and it always has to be better. This takes time, but there are signs people will super hard to get the