$\backslash$table$[[\backslash$table$[[$Possible$],[$Growth$],[$Pathways$]],\backslash$table$[[$Existing$],[$Products$]],\backslash$table$[[$New$],[$Products$]]],[\backslash$table$[[$Existing$],[$Markets$]],$A$,$B$],[\backslash$table$[[$New$],[$Markets$]],$C$,$D$]]$

And we think that these are the words that fit into the boxes where the letters are. And we think that some of the words might be used TWICE?

But we're not really sure $-$ that's why we need your help!

$1=$ market

$3=$ development

$2=$ diversification

$4=$ product

$5=$ penetration