Taco Bell is planning to open its first pop-up hotel (Hotel T) in Los Angeles, CA in December 2023. The 5 story full-service hotel will hold a total of 400 rooms, 3 restaurants (as of your choice), meeting and event space, gym, outdoor rooftop swimming pool, and a cinema. Room rates are expected to be slightly lower than surrounding hotels in the area and customers will be able to make reservations from a variety of channels. As the marketing director, it is essential to productively promote the new hotel to attract as many guests as possible and stand out in the fierce competition in Los Angeles. Answer the following (Other than the facilities and services listed above, you may use your own creativity and common sense based on a generic midscale extended stay hotel in Southern California and answer the questions below): 1. Identify the marketing mix for each category (List at least 1 example for each marketing mix. The marketing mix should be summarized in bullet points.) ( 5 points). Then identify what strong differentiation points Hotel T can create exclusively to stand out in the competition (List at least 3 examplesand explain each briefly how they can stand out.) (10 points). 2. Based on your answer for 1), conduct a SWOT analysis for Hotel T. (List at least 3 examples for the SW and list at least 2 examples for the OT. The SWOT analysis should be summarized in bullet points.) (20 points). 3. If Thotel is successful, Taco Bell is planning to expand its hotel business into Southern California. Apply the product-market expansion grid in the correct order and explain how Hotel T can develop growth strategies (15 points)