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Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco
Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the stage of the new product development process. a. concept development b. test marketing commercialization c. d. product development e. strategy development
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The correct answer is c commercialization Commercialization is the stage in the new produ...
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Marketing The Core
Authors: Roger Kerin
7th edition
1260152138, 1260152135, 9781259712364, 1259712362, 978-1260152135
