TAFE, a tractor and farm equipment manufacturing company, was established a few years after World War II. The company has shown consistent growth in its revenue from tractor sales since its inception. However, over the years, the company has struggled to keep its inventory and production costs down because of variability in sales and tractor demand. The management at TAFE is under enormous pressure from the shareholders and board to reduce the production cost. Additionally, they are also interested in understanding the impact of their marketing and farmer connect efforts toward overall sales. In the same effort, they have hired you as a data science and predictive analytics consultant.

1. Cite some ways that you might address and enhance understanding of the impact of their marketing and farmer connect efforts on overall sales.
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3. What are the variables that you would consider tracking overtime in relation to the Tafe business, that would add insight into the overall business operations trends? Be specific.