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Taiyun is a Chinese restaurant chain. With their successful expansion worldwide, they are aiming to further expand their business with the goal to eliminate cost
Taiyun is a Chinese restaurant chain. With their successful expansion worldwide, they are aiming to further expand their business with the goal to eliminate cost from their supply chain. They are aiming to achieve this in a short period of time. Which corporate strategy should they use and why? Internal Development, because starting a farm to supply all of their food resources and maintaining a fleet of vehicles will be easy to start off Joint Venture, as it will be easier to start a company with a third party with experience in farming and transportation Merger and acquisition, as it will be easier for the company to find an already developed and fairly successful business to acquire, which will save time in return for higher cost Strategic alliance, as the company should not risk eliminating its current structure, but strike a better deal for lower cost in return of company shares None of above. The company should not risk expanding into different business solely to eliminate the cost of having a middle-man
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