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Taj and Mika want to begin with the long-term mission of their company and work backwards to design strategies that will achieve this mission. What

Taj and Mika want to begin with the long-term mission of their company and work backwards to design strategies that will achieve this mission. What kind of strategic planning approach is most appropriate for Taj and Mika at this point in the evolution of their business? a. Issues-based b. SWOT analysis c. Goals-based d. Porter's Five Forces

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