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Take a look at the Canadian airlines listed below, discuss the role of their logo and uniform as a marketing tool and the importance of

Take a look at the Canadian airlines listed below, discuss the role of their logo and uniform as a marketing tool and the importance of these symbols in a crowded aviation market.

Air Canada WestJet Air Transat

What does their logo stand for and what message does it promote? What consumer profiles are they targeting, how?

How are they building consumer loyalty using their brand?

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