Question
Take a look at the competition UnderArmour is facing in the DACH Region in the category of running. Conduct a Competitor Analysis and identify at
Take a look at the competition UnderArmour is facing in the DACH Region in the category of running. Conduct a Competitor Analysis and identify at least two competitors. Keeping in mind the USP. Explain, if your customer target segment will be likely to buy your product or the one of the competition.
Grading system (25%):
Competitor Analysis: 20%
Customer behavior: 5%
(200-250 wo rds)
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The Stage Managers Toolkit
Authors: Laurie Kincman
2nd Edition
1138183776, 978-1138183773
