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Take a step back and think about how the field of marketing has been impacted by technological, social and cultural shifts. Please think of examples
- Take a step back and think about how the field of marketing has been impacted by technological, social and cultural shifts. Please think of examples of technologies that have disrupted the traditional marketing environment. What can managers do to guard against their products ending up as road kill? How does technology impact the Four P's of marketing
Please help, thank you!
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Business A Changing World
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
10th edition
1259179397, 978-1259179396
