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Take an existing brand for which there are currently no brand extensions. Indicate what new product categories this brand might successfully extend to and why
Take an existing brand for which there are currently no brand extensions. Indicate what new product categories this brand might successfully extend to and why they are appropriate
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Lets consider the brand Nike known primarily for its athletic footwear and apparel While Nike has already expanded into various product categories such as sports equipment accessories and lifestyle ap...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
