Take on the role of a marketing professional for Goodwill Industries International nonprofit organisation to develop a persuasive marketing strategy for good. Your goal is to help society while being cognizant of the organization's mission and goals. Your task is to continue designing a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company's mission and goals.

1: Consumer Confidence

provides a thorough and detailed summary of how market share approach can lead to consumer confidence for Goodwill Industries - Non-profit organisation.

2: Market Share Analysis

provides a thorough and detailed synthesis of market share analysis - Goodwill Industries International for the new strategy and its impact on the organization.

3: Supporting Overall Marketing Strategy

provides a thorough and detailed defense of how Goodwill Industries International market share strategies will support their overall marketing strategy for both products and capture market share for the company.

4: Executive Summary

clearly identifies the purpose of the report and provides a thorough and detailed summary of how the company Goodwill Industries International could expand its brand to include a lower-cost version of a product/service that would retain existing customers while capturing additional market share.

REFERENCE and Citation