Take the role of a consultant reporting to George Davis, the new CIO, when you are answering the questions listed above. You are writing a Memo to him while he is new to the job so you'll have to give him context for your remarks.

Look at both the software solution they were implementing and the implementation project itself.

Provide a brief overview of Hershey. What were the goals of Hershey's Enterprise 21 project? In addition to making reference to the goals described in the case, do your own analysis making reference to the competitive forces and value chain models. What was Hershey's plan for the project? What risks were recognized at the time and what risks should have been identified but were not?

What were the problems that arise during the project? Include both internal problems directly related to the implementation and external problem. Explain the sources of the problems. How could Hershey have approached the project differently? In your analysis, compare Hershey to at least one other large organization that began a similar large implementation (for example,LeapFrogor Ford). Ideally, you should include this material as a running thread through the relevant portions of the assignment rather than leave it all to the end.