Take two new emerging tactics (disciplines) of digital marketing (being data driven / being predictive / being contextual / being augmented / being agile). How could they be applied for your chosen brand/SDG? 

 

 

▪ First, explain why you have chosen these two disciplines for your brand/SDG.

 

 ▪ Analyse the current situation for the brand. The brand/SDG is currently using which tactic(s)? Map out your idea visually and support with existing research. 

 

▪ Explore how your chosen two disciplines can support marketing efforts of the brand/SDG differently than currently employed by the brand/SDG. 

 

▪ In the light of what you have learned in the course, what would you suggest to your brand/SDG for their next marketing tactics? Which technologies would you recommend them? How? Why?