Question
Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 7-day, 6-night trip to Cancun and a 5-day, 4-night
Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 7-day, 6-night trip to Cancun and a 5-day, 4-night trip to Jamaica, have the following characteristics:
Package Specifications | Cancun | Jamaica | Cost Data | |
---|---|---|---|---|
Oceanfront room; number of nights | 6 | 4 | $66 | /night |
Meals: | ||||
Breakfasts | 6 | 4 | $15 | /ea |
Lunches | 7 | 5 | $20 | /ea |
Dinners | 6 | 4 | $30 | /ea |
Scuba diving trips | 3 | 2 | $86 | /ea |
Water skiing trips | 4 | 2 | $61 | /ea |
Airfare (round trip from Miami) | 1 | 1 | $120 | (Cancun), |
$525 | (Jamaica) | |||
Transportation to and from airport | 1 | 1 | $42 | (Cancun), |
$56 | (Jamaica) |
The Cancun trip sells for $1,960, and the Jamaica trip sells for $1,720, and both packages allow two bags to be checked for free.
Required:
1. What are the current profit margins on both trips?
|
2. Take-a-Breaks management believes that it must drop the price of each trip by $111 in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels.
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