Takealot.com has built its business on the simple principle that their customers come first.

Their business is retail, and they strive to have the widest range of products and the best possible

customer service on the African continent. Takealot.com is doing it by employing great people and

developing innovative, cutting-edge tech.

They are all about their customers. They want to be the most customer-centric online shopping

destination in Africa to make online shopping so easy and seamless that everyone will feel

comfortable doing it. Takealot.com wants to know their customers and be a part of their lives. They

want each experience the customers have with them to leave them with a smile, whether its a

confirmation email, an added detail on the packaging or even the return of an unwanted or

damaged order. According to Takealot.com: Sure, were only human and we make mistakes, but

when we do, we confront them honestly, openly and immediately, doing everything we can to make

things right.

For takealot.com, 2014 was a truly pivotal year with the announcement of a $100m investment

from Tiger Global. This was quickly followed by the purchase of Mr Delivery which gave the

business ownership over its own logistics network through the Takealot Delivery Team division

(formerly Mr D Courier) and its own app-based on-demand food delivery service through the MR D

division (formerly Mr D Food). The same year saw the successful acquisition of Superbalist.com, a

curated design and fashion website, and culminated in the announcement that Naspers-owned

Kalahari.com would be merging businesses with takealot.com building the premier online

shopping destination in Africa. The merge was successfully completed on 1 May 2015 when all

Kalahari customer accounts were successfully transferred to Takealot.com.

In April 2022, Superbalist bought G-Ways CMT Manufacturing Proprietary Limited, a small clothing

and textile manufacturing business which adds scale to its private-label business. Mr D, the Takealot

groups delivery business, increased orders and GMV 9% and 13%, respectively, maintaining its

strong position in South Africas main cities. Mr D announced its Pick n Pay grocery partnership in

May 2022 and made trial deliveries in August.

Superbalist.com is South Africas most-loved online wardrobe + lifestyle destination. Were all

about accessible style that inspires self-expression and confidence.

Superbalist.com teams and their ways of working:

Small, cross-functional teams.

Complete ownership of focus areas.

Collaboration with product, data science and UX.

Set goals and develop the most effective solutions to each them.

Cross-team guilds focus on excellence in specific areas.

Teams are driven by and measured on results not work volume.

Superbalist.com perks:

Flexible working hours

Work from home/anywhere in SA

Working with top talent

Personal career development plans

Staff discounts

1. Evaluate the use of the differentiation strategy Takealot.com is employing as illustrated in

the case study provided.

2. Kim and Mauborgne identified five fundamental differences between more and less

successful organisations based on dimensions of strategy. Using these five fundamental

differences, recommend how Takealot.com can be more successful.

3. Analyse the growth strategy used by Takealot.com.

4. Currently, Takealot.com does not ship outside of South African borders. Discuss any four of

the drivers of globalisation that may influence Takealot.com to start participating in

international business.

5. Rowe argued that strategic leadership synergistically combines both managerial and

visionary leadership. Referring to the previous statement, explain how Takealot.com can

ensure effective strategic leadership.

6. With the use of examples, describe how Superbalist.coms organisational culture finds

expression through any four of the manifestations.

Instructions:

I. Your report must have an appropriate introduction and conclusion.

II. Use sub-headings in your report.

III. Referencing and paraphrasing are very important.

IV. Use the rubric provided as a guide.

V. You are required to conduct research bey