Taking advantage of consumer weaknesses is what the ImpulseShopping Network does best. On-air hosts peddle each productduring a predetermined period of time. During each segment(10 minutes maximum), viewers are enticed to whip out theircredit card and order the product shown before the time runsout. These marketers are so convincing that even the savviestconsumer can?t avoid temptation. Moore Zales, Director ofMarketing at Impulse Shopping Network needs to do someproduct planning for tomorrow evening?s line-up. She needs todecide how to split the group of products being offered betweenan hour of peak and two hours of off-peak airtime in order tomaximize the profits generated for the three hour line-up. Thefollowing is a list of available items, their wholesale cost, retailprice, stock-on-hand, and data on the quantity sold per minutein the previous week during both peak and off-peak times.

Product Ab Cruncher Amazing Showerhead Auto Hammer Bug Wand Butt-Blaster Exerciser Butter Butler Cable Flex Clever Cam DrainBuster Euroblaster Eurosealer Flat Hose George Foreman Grill Grip Wrench Magic Mop Roll-Away Flat Hose Sewing Genie Trim Spa VCR Co-Pilot Wonder Steamer Wholesale Cost 14.95 10.95 5.95 8.95 70.95 2.95 74.95 34.95 3.95 6.95 10.95 16.95 41.95 5.95 8.95 14.95 24.95 12.95 14.95 11.95 Retail Price 29.95 29.95 22.95 25.95 89.95 15.95 93.95 49.95 17.95 24.95 29.95 29.95 59.95 19.95 24.95 29.95 39.95 29.95 29.95 29.95 Units Sold Per Minute During Peak Units Sold Per Minute During Off-Peak Mon. Tue. Wed. Thu. Fri. Sat. Sun. Mon. Tue. Wed. Thu. 73 122 102 143 56 0 94 124 84 149 94 59 96 73 0 115 65 122 148 186 75 114 0 0 59 67 92 90 85 151 88 56 0 72 145 113 73 118 144 171 79 109 120 136 61 72 0 0 89 171 84 0 99 0 0 132 68 109 169 0 87 0 102 147 63 78 97 87 96 164 0 53 111 66 125 123 73 113 161 193 89 124 98 157 0 75 95 96 108 138 97 0 102 58 129 106 82 0 0 195 94 128 99 151 62 89 101 96 111 144 98 66 119 84 126 0 86 131 146 184 0 131 102 155 63 88 88 102 85 0 99 67 89 88 0 125 64 114 163 184 41 35 46 74 26 40 35 59 0 25 44 0 45 38 0 56 32 63 72 98 42 36 58 72 34 27 36 0 44 25 45 43 46 38 78 57 0 58 75 0 43 0 62 69 33 0 38 49 46 28 0 39 43 43 82 65 36 0 82 94 47 44 57 0 0 34 39 59 54 34 37 37 47 36 76 0 39 63 75 96 old Per Minute During Off-Peak Fri. Sat. Sun. Stock OnHand 0 32 46 77 28 31 41 75 51 27 43 36 0 0 57 48 42 60 0 102 43 35 0 66 33 36 0 68 0 0 46 0 45 44 0 58 43 71 74 95 36 42 53 69 35 35 42 68 43 29 44 34 47 46 71 66 32 56 0 96 700 600 800 600 900 800 700 900 800 900 700 800 600 900 600 700 800 900 700 600