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Talia subscribes to an Internet service that alerts her whenever other firms in her industry are quoted in the media. Talia is using this type
Talia subscribes to an Internet service that alerts her whenever other firms in her industry are quoted in the media. Talia is using this type of marketing research primarily to:
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help her understand the needs of her customers.
monitor her competitors.
increase profits through the sale of syndicated data.
provide a link between her and her production center.
decide how to price her new products.
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