Talk about Washing machine project Talk about it as growing small business that you want to improve by customer retention attract new customer by applying marketing strategy brief background of the company and a description of the product/service and its major competition. The second part of the presentation is descriptive. As much as possible, describe the product's current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix). Find one or two peer-reviewed resources on: Customer Relationship Management; Attracting and Retaining Customers; Building Loyalty; Win-Backs, Creating Long-term Loyalty Relationships; Customer Perceived Value; or Building Customer Value