Talk Talk Group is a telecommunication firm in the United Kingdom, having a market share of over 50%. The management, after several deliberations on improving profit and expanding its frontiers, have among other alternatives decided to penetrate the

Ghanaian telecommunication market. The situation however in Ghana is far stretched

with the industry being very competitive, a situation which will be very challenging for

new entrants.

Requirement

i) As an International Business Consultant, conduct a SWOT analysis for the company and make a recommendation thereon.

ii) Examine four components of international strategy development and provide an expert advice to the company.