TalkTalk is a new cell service that is currently building out its infrastructure; they need to build transceiver stations (places that can accept and send out cell phone signals). They are thinking about satellite systems, but have not determined the approach. TalkTalk is very concerned about speed and everything working the first time; they do not want risk. Who is the weakest competitor for their business? SpaceX, which has successfully launched and brought back rockets into space Cosmo Knott, a Russian space firm. They know satellites; their origins in space flight go back to the 1960's when they launched the first satellite in space: Sputnik Jeff Bezos (founder and CEO of Amazon) has a company, Blue Origin, which has also shot rockets into space and have them come back and land. They have focused on flights for passengers, but have recently focused on satellites Tower of London - a global company that can put up cell towers to replace satellites: they can install towers at one tenth the time it takes to put up a satellite TalkTalk is a new cell service that is currently building out its infrastructure; they need to build transceiver stations (places that can accept and send out cell phone signals). They are thinking about satellite systems, but have not determined the approach. TalkTalk is very concerned about speed and everything working the first time; they do not want risk. Who is the weakest competitor for their business? SpaceX, which has successfully launched and brought back rockets into space Cosmo Knott, a Russian space firm. They know satellites; their origins in space flight go back to the 1960's when they launched the first satellite in space: Sputnik Jeff Bezos (founder and CEO of Amazon) has a company, Blue Origin, which has also shot rockets into space and have them come back and land. They have focused on flights for passengers, but have recently focused on satellites Tower of London - a global company that can put up cell towers to replace satellites: they can install towers at one tenth the time it takes to put up a satellite