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Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case

Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case in the U.S. market and in the export market. The latter market is primarily European countries. Both beers also have the same variable production costs, though the export product has slightly higher variable costs due to shipping and other distribution costs associated with the export beers. The price, cost, and market information for the two beers are shown below:

Budgeted Actual Budgeted Wt Avg CM
Sales units (cases)
Domestic 37,000 37,350
Export 27,000 29,500
Total 64,000 66,850
Price per case
Domestic $ 118 $ 117
Export 120 122
Variable cost per case
Domestic $ 77 $ 77
Export 98 83
Contribution margin per case
Domestic $ 41 $ 40
Export 22 39
Total contribution margin
Domestic $ 1,517,000 $ 1,494,000
Export 594,000 1,150,500 $ 32.9844
Industry Budget Industry Actual
Sales units (cases)
Domestic 976,500 999,550
Export 695,400 705,750

The budget was prepared with the expectation that the currency exchange rate would be $1.44 per euro. The actual average exchange rate for the period reflected the falling dollar, at $1.72 per euro.

Required:

1. What is the market share variance? (in dollars)

2. What is the market size variance? (in dollars)

3. What is the selling price variance and sales volume variance? (in dollars)

4. What is the sales mix variance and sales quantity variance? (in dollars)

(For all requirements, do not round intermediate calculations. Round your answers to 2 decimal places.)

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