Question
Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case
Tall Pines Brewery (TPB) makes two specialty beers in its microbrewery: Golden Ale and Dark Ale. Both beers sell for the same price per case in the U.S. market and in the export market. The latter market is primarily European countries. Both beers also have the same variable production costs, though the export product has slightly higher variable costs due to shipping and other distribution costs associated with the export beers. The price, cost, and market information for the two beers are shown below:
Budgeted | Actual | Budgeted Wt Avg CM | |||||||||
Sales units (cases) | |||||||||||
Domestic | 37,000 | 37,350 | |||||||||
Export | 27,000 | 29,500 | |||||||||
Total | 64,000 | 66,850 | |||||||||
Price per case | |||||||||||
Domestic | $ | 118 | $ | 117 | |||||||
Export | 120 | 122 | |||||||||
Variable cost per case | |||||||||||
Domestic | $ | 77 | $ | 77 | |||||||
Export | 98 | 83 | |||||||||
Contribution margin per case | |||||||||||
Domestic | $ | 41 | $ | 40 | |||||||
Export | 22 | 39 | |||||||||
Total contribution margin | |||||||||||
Domestic | $ | 1,517,000 | $ | 1,494,000 | |||||||
Export | 594,000 | 1,150,500 | $ | 32.9844 | |||||||
Industry Budget | Industry Actual | |||||
Sales units (cases) | ||||||
Domestic | 976,500 | 999,550 | ||||
Export | 695,400 | 705,750 | ||||
The budget was prepared with the expectation that the currency exchange rate would be $1.44 per euro. The actual average exchange rate for the period reflected the falling dollar, at $1.72 per euro.
Required:
1. What is the market share variance? (in dollars)
2. What is the market size variance? (in dollars)
3. What is the selling price variance and sales volume variance? (in dollars)
4. What is the sales mix variance and sales quantity variance? (in dollars)
(For all requirements, do not round intermediate calculations. Round your answers to 2 decimal places.)
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